Ya kun

Ya Kun is an established and has renown reputation for its coffee and kaya toast. It has been around us since 1944 when it registered itself as Ya Kun Coffee Stall. It differentiated its food by manufacturing its very own kaya that is used at all of the Ya kun outlets. Yakun now has expanded to a total of 11 countries in Asia and Middle Eastern region. As mentioned above in the Porter five forces, Ya kun faces both direct and indirect competitors in the industry. The direct competitors are Toastbox and Killiney kopitiam. The indirect competitors are Starbucks and Macdonalds.Although the indirect competitors are not in the traditional coffee and toast industry, they still possess threats that affect Ya Kun Identify Product offering Scale of operation Local Regional Global Limited Wide Product offering Scale of operation Local Regional Global Limited Wide Toastbox Toastbox was established in 2005 and it aims to recreate the warm atmosphere of local Nanyang coffee shops from the 1960s. It has successfully expanded both locally and internationally to countries such as Malaysia, Thailand, Philippines, Hong Kong and China. Killiney KopitiamKilliney Kopitiam has a rich history, from being established in the 1950s as â€Å"Qiong Xin He† and later renamed as â€Å"Killiney Koptiam† in 1993. They have now expanded their operations to countries such as Malaysia, Indonesia, Australia and Hong Kong. The vision of the company is to share the â€Å"Kopitiam† tradition through generations by educating the young.? Evaluate (str & weakenesses) Brand| Strength| Weakness| Ya Kun| * Uses social media (eg. Facebook, website) * Maintain the traditional menu * Expanded regionally * Outlets can be easily found in more places * ?Nostalgic appeal keeps older generation feel attached * Infused traditions with vibrancy and style * Attempt to attract the younger crowd who fancy dining in a traditional setting | * Limited variety (Product list) * Slightly overprice| Toas t Box| * Uses social media (Facebook, website, twitter) * Wide variety of choice in menu * Locates its cafes in the heartlands as well as the central business district to cater to a wide array of its target market * Expanded regionally| * Menu not on website.Only signature dishes * Toast and menu not as traditional | Killiney Kopitiam| * Uses social media (Facebook, website) * Wide variety of choice in menu * Offers quality products and services at affordable prices * Preserve the coffee shop tradition * Expanded regionally| * Menu is not attractive enough * Lack of updates in Facebook| Is YA KUN always stronger- which areas is it stronger and which weaker (the vulnerable areas)?